InfoProd

Methodology

5

Executive Summary

6

General Introduction

11

Egypt

12

I. Country Data

12

II. Market Characteristics

12

III. Channels of Marketing and Distribution

16

Saudi Arabia

31

I. Country Data

31

II. Market Characteristics

31

III. Channels of Marketing and Distribution

36

Bahrain

47

I. Country Data

47

II. Market Characteristics

47v

III. Channels of Marketing and Distribution

50

Oman

55

I. Country Data

55

II. Market Characteristics

55

III. Channels of Marketing and Distribution

59

Qatar

61

I. Country Data

61

II. Market Characteristics

61

III. Channels of Marketing and Distribution

65

Kuwait

71

I. Country Data

71

II. Market Characteristics

71

III. Channels of Marketing and Distribution

75

The United Arab Emirates (UAE)

80

I. Country Data

80

II. Market Characteristics

80

III. Channels of Marketing and Distribution

85

Lebanon & Syria

87

Lebanon

88

I. Country Data

88

II. Market Characteristics

88

III. Channels of Marketing and Distribution

91

Syria

93

Conclusion

99

Main Findings

99

Preliminary Recommendations

99

Brand name

Type

Price

Energizer

AA (2 bats)

3.50 pounds ($1.04)

Energizer

AA (4 bats)

6.25 pounds ($1.85)

Energizer

C (2 bats)

6.50 pounds ($2.07)

Energizer

D (2 bats)

8.50 pounds ($2.51)

Varta

AA (2 bats)

3.50 pounds ($1.04)

Varta

C (2 bats

6.00 pounds ($1.78)

Varta

D (2 bats)

8.00 pounds ($2.37)

Duracell

AA (2 bats)

3.50 pounds ($1.04)

Duracell

D (2 bats)

8.00 pounds ($2.37)