Rethinking Business Strategy for the Middle East and North Africa, The Economist Intelligence Unit (EIU)
Dr. Gil Feiler, EIU, June 1997
This work, commissioned by the EIU, gives a fresh perspective on Middle East business strategy by giving in-depth analysis of ongoing trends across a range of sectors.
The highlight of this book is a large selection of actual case studies, which illustrate well the complexities and the changing nature of business in this region.