Info-Prod can be a critical factor in the success of a business. Our market research projects cover a range of qualitative and quantitative research techniques that provide the maximum insight about the market.
Our competitive advantage is our local understanding. We not only have access to local market data, but have unmatched understanding of the psychology and culture of local markets that our competitors do not. We are on the ground. We do our own research.
Quantitative Research case study: Info-Prod conducted a consumer survey in the Middle East for a major East Asian car manufacturer to determine local preferences. The data collected was seminal in shaping the manufacturer’s marketing efforts in the region.
Qualitative Research case study: Info-Prod conducted interviews with over one hundred executives on behalf of a European government to determine their preferences when deciding on whether or not to enter the specific country’s market.
In addition to providing our client with executive preferences, we offered them specific contact details from executives whose preferences matched market opportunities in the their country.